Club Industry Future of Fitness June 2021: Full Schedule

9:50am EDT

Sales and Marketing in 2021

What’s the deal with Instagram reels? Instagram reels are a fun way to educate, entertain and engage people. In this short but comprehensive session, Marisa Hoff will help you discover why reels should be part of your social media strategy, as well has tips for getting them done. The session is guaranteed to be reel-ly good!

Speakers

Marisa Hoff

Owner, Be Military Fit

Named one of IHRSA’s Women Who Inspire in 2019, Marisa Hoff is an owner at Be Military Fit Los Angeles. Be Military Fit is the world’s leading outdoor workout and made its debut in the United States in May 2021. Marisa is also the director of operations at The Empower Group, a... Read More →

Madison Sosebee

Social Media Manager, UpSwell

Wednesday June 16, 2021 9:50am - 10:10am EDT

Operations/Staffing

10:15am EDT

A Successful Sales and Marketing Playbook Starts with Automation

Marketing and sales have never been more important for fitness businesses as 2021 will likely have flatter “seasonality” for membership sales. Automation of these processes can help to make the most out of every prospect opportunity, leading to better acquisition and conversion. Discover how data now drives marketing automation, and how you can grab the opportunity this presents so you can get your sales and marketing back on track to finish strong in the second half of 2021.

Moderator

Al Noshirvani

Founder, Motionsoft

Al is the Co-Founder of Motionsoft Inc which was recently acquired by Daxko, a leading provider of software and financial services for the health, fitness and wellness industry and where he now serves as the company’s Chief Strategy Officer. With 25 years of experience in software... Read More →

Speakers

Sandra Lei

Senior Marketing Director, In-Shape

Sandra Lei, senior marketing director for In-Shape Health Clubs, is responsible for member acquisition and retention through branding, ecommerce, digital, email and app development—all with the goal of helping members be healthy, fit and happy. Sandra plays an integral part in understandingmember... Read More →

Dharmesh Trivedi

Co-founder and COO, CIPIO

Dharmesh Trivedi is co-founder and COO at CIPIO, a domain-infused customer intelligence platform that humanizes and automates predictions and recommendations for B2C businesses including those in the fitness industry. Dharmesh is a fitness industry IT vet, formerly serving as senior... Read More →

Jarrod Saracco

COO, World Gym

Jarrod Saracco is a 25-year veteran of the health and fitness industry. He has worked his way up from personal trainer to gym owner to an owner’s consultant and now is the chief operations officer of the iconic global fitness brand, World Gym. As president and owner of Health Club... Read More →

Wednesday June 16, 2021 10:15am - 10:55am EDT

Operations/Staffing

11:00am EDT

5 Issues Shaping the Future of Work in the Fitness Industry

The Covid-19 pandemic, technological transformation, and demographic changes have created a shift in the fitness industry presenting unparalleled opportunities, but also significant challenges and uncertainties. Join Fred in this session as he discusses 5 key issues shaping the future of work in the fitness industry, along with insights into what the future client will look like, how the nature and quality of jobs will change, and the skills and training necessary for fitness professionals to succeed and thrive.

Speakers

Fred Hoffman, M.Ed.

Owner, Fitness Resources Consulting Services

Fred is the owner of Fitness Resources, an education and consultancy company, which specializes in staff training, professional career development, social media strategies, marketing solutions and technology innovation for health clubs, fitness centers, boutique studios, and spas... Read More →

Wednesday June 16, 2021 11:00am - 11:10am EDT

Operations/Staffing

1:00pm EDT

Hiring Has Changed and Here Is How to Adapt

One of many changes caused by COVID-19 has been in hiring practices at health clubs. Some clubs have switched to hiring more full-time employees and fewer part-timers. Many club owners are looking for staff that have more diverse skills and can handle multiple jobs. How do you recruit, create realistic job descriptions, vet the best candidates and structure compensation to remain competitive? Find out in this session.

Speakers

Tina Carroll

President and Chief Communications Officer, Carroll Consultants

Tina M. Carroll of Carroll Consulting is an industry veteran. An L&D professional and former GM/Operations Director for over 25 years, Tina is relentlessly focused on employee education and the member experience. She is a skilled project manager and presenter on topics such as Managing... Read More →

Wednesday June 16, 2021 1:00pm - 1:15pm EDT

Operations/Staffing

1:00pm EDT

Understanding the KPIs of Omnichannels

A multichannel approach to sales and engagement that focuses on providing seamless member experiences across all member/prospect touchpoints is essential as part of any organization’s digital journey. Further, it is essential that it not stop at online joins. Learn from a leading operator about how they have increased member LTV by implementing an omnichannel member experience solution by understanding the KPIs of their omnichannels.

Speakers

Garrett Marshall

President, Fitness Streaming, Xponential

Garrett Marshall is president of fitness streaming for Xponential. He has nearly 20 years of experience working on the growth side of the fitness industry. His experience has included developing strategy and innovation, executive leadership, business development, strategic partnerships... Read More →

Wednesday June 16, 2021 1:00pm - 1:15pm EDT

Operations/Staffing

1:55pm EDT

The 5 Elements To Producing Unique Content Experiences

Does your online content reflect your brand's quality and experience? Brands need to look at content as an opportunity to extend their brand in new channels, develop new fans and engage members in new ways. There are five ingredients that go into every content experience but the trick is how you "cook" those for your brand. In this session, you will learn about these five elements, how to apply them to workout content and how to expand your content into story based content.

Speakers

Mike Hansen

Managing Partner, Endorphinz

Mike Hansen is the Managing Partner of Endorphinz, a fully integrated fitness streaming agency. Mike is a 20yr fitness industry change agent and has led dozens of strategies and digital transformations ranging from the creation of new club brands such as BKBX to developing the fitness... Read More →

Wednesday June 16, 2021 1:55pm - 2:15pm EDT

Operations/Staffing

2:20pm EDT

What the Numbers Say About Digital Vs. Brick and Mortar Fitness

Get the data about how digital fitness compares to brick & mortar fitness in usage, users, and key functional/emotional attributes, plus the strengths and weakness of both. Find out who uses online fitness and why they use it. Find out who is coming back to the gym and who is not. And then get a few strategies to target high, medium and low potential returning customers.

Speakers

Sarah Marion, Ph.D.

Director of Syndicated Research, Murphy Research

Sarah Marion has been the Director of Syndicated Research at Murphy Research since 2019. In this role, she leads Murphy Research’s syndicated offerings, including the State of Our Health syndicated tracker, overseeing topic development, study design, execution, analysis, and storytelling.As... Read More →

Wednesday June 16, 2021 2:20pm - 2:30pm EDT

Operations/Staffing

10:35am EDT

The Realities of Group Fitness NOW

For health clubs and studios, group fitness has shifted dramatically since the lockdowns during the COVID-19 pandemic. Although clubs and studios are strong again, these changes have brought on challenges. Learn from top directors from across the United States about how they are handling these changes now, their plans for the immediate future and what they believe will be some game-changers.

Moderator

Stacey Seward Vandiver

Owner and CEO, SoulBody Fitness

Stacey Seward Vandiver is the owner and CEO of SoulBody Fitness, a global group fitness programming company that continues to keep classes ahead of the curve. She is the creative director of all four SoulBody Fitness programs in Barre, HIIT and Yoga Sculpt. SBF is future-proofing... Read More →

Speakers

Sara Keller

Group Exercise Director, Brick Bodies Fitness Services

Sara Keller is the group exercise director for Brick Bodies Fitness Services, a locally owned chain of clubs in the Baltimore, Maryland, area. She has been in the group exercise industry since the early 2000s both on the instructor and management side. Her experience covers dance... Read More →

Joella Hopkins

Vice President of Group Fitness, EoS Fitness

Joella Hopkins is the Vice President of Group Fitness for EōS Fitness, one of the fastest-growing gym chains in the world. With gyms in CA, UT, FL, AZ and NV, EōS is known for perfecting the HVLP (high value, low price) model.  Joella has over 30 years in the fitness industry... Read More →

Linda Haupt

Corporate Director of Group Fitness, US Fitness

Linda Haupt is the Corporate Director of Group Fitness for US Fitness. US Fitness is the 9th largest fitness brand which includes the Onelife and Sport&Health brands with over 50 locations in five states. US Fitness also owns the Crunch franchises in the DC market. Linda has over... Read More →

Thursday June 17, 2021 10:35am - 10:55am EDT

Operations/Staffing

12:00pm EDT

Certifications vs. Personal Training Licensing: Is Now the Time?

The renewed interest in health and fitness due to the COVID-19 pandemic offers a tremendous opportunity for health clubs, but it is coupled with an outdated reputation that gyms must overcome as being a dirty place just for the already-fit. Would licensing of personal trainers rather than certifications help to increase the confidence that the 80 percent of the U.S. population who are non-gym goers have in health clubs?

Moderator

PJ Taei

Founder and President, Uscreen

PJ Taei is founder and president of Uscreen, a video streaming and monetization platform that helps fitness experts and businesses build their own Netflix-style streaming service. He founded the company in 2015, and today, Uscreen is home to more than 10,000 businesses globally, including... Read More →

Speakers

Akaylah Jaeke

Faculty Member, Madison College

Akaylah Jaeke is a faculty member at Madison College with over a decade of experience in the fitness, recreation, and wellness industries. She enjoys teaching future leaders in the industry and is passionate about the student college experience. Outside of Madison College, Akaylah... Read More →

Lawrence Biscontini

Mindful Movement Specialist, FitnessGroup2000

Lawrence Biscontini, M.A., has made fitness history as a mindful movement specialist winning awards including the Inner IDEA Visionary Award. Lawrence works as a philanthropist, presenter, keynoter, and course development specialist for various companies including ACE, AFAA, FIT... Read More →

Jarrod Saracco

COO, World Gym

Anthony L. Wilkins

Owner, Alloy Personal Training for Women

Anthony Wilkins was inspired to get into the health and fitness industry as well as open his own gym based on the life-long inspiration of his mother who is a breast cancer survivor. He has been with Alloy Personal Training since 2005 and has been the co-owner of Alloy Personal Training... Read More →

Thursday June 17, 2021 12:00pm - 12:40pm EDT

Operations/Staffing