Ashley St. Jules was drawn to the Les Mills mission of creating a fitter planet in 2016, joining the team as they established their U.S. headquarters in Chicago. As the vice president of marketing, her focus is on growing the global fitness brand in the U.S. market through innovative strategies that drive awareness and loyalty, particularly for club partners and their members. Ashley’s passion for fitness, commitment to lifting others up, and love of creating experiences have led her to her leadership role at Les Mills U.S., where her primary focus is to get people moving every day. Ashley lives in Chicago with her husband and rescue dog, loves live music (and can’t wait for her first post-COVID concert), and is happiest after a BODYCOMBAT workout.