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avatar for Al Noshirvani

Al Noshirvani

Motionsoft
Founder
Al is the Co-Founder of Motionsoft Inc which was recently acquired by Daxko, a leading provider of software and financial services for the health, fitness and wellness industry and where he now serves as the company’s Chief Strategy Officer.

With 25 years of experience in software sales and business development, four of them as the General Manager of KI Software, Al, with his brother, acquired the assets of the company in October of 2004 and founded Motionsoft. Prior to successfully exiting Motionsoft in its sale to Daxko in August of 2020, Al completed five other acquisitions, raised over 40 Million dollars in venture debt and equity capital and grew Motionsoft to over 100 employees. Motionsoft's focus on helping fitness clubs to Get Them, Keep Them and Know Them has resulted in some of the best brands in fitness choosing MoSo-MRM as their management system.

In 2010, Al was named by the Washington Business Journal as a member of the 40 under 40 which recognizes the Greater Washington regions brightest young business leaders based on demonstrated business success. In 2014, under Al's leadership Motionsoft was recognized as the IHRSA Associate Member of the Year. With the vision of becoming the leading software platform to consumer service businesses', Al has used his leadership and sales and marketing experience to build one of the most respected brands in the market.

Previously, Al was a founder and Executive VP of Sales for a medical software imaging company which he successfully exited from. He is an avid tennis player and lives in Maryland.
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