Paul Bedford has been working in the fitness industry for more than two decades. He has presented more than 150 international presentations in 31 countries. 17 times for IHRSA. Paul divides his time between conducting research in the area of retention, attrition and customer loyalty and coaching businesses in practical approaches to improve all areas of the customer experience. Paul's research has reviewed the data from 4.5 million customers, from 4000+ clubs in 70 topic areas. Paul is known for his extensive work with operators developing systems and practices to improve retention.

His clients include Gold’s Gym International, The Gym Group, Marriott Hotels Europe, Elixia Norway, Club Med Gyms Paris, 3rd Space (Reebok Sports Club London) and multiple public sector operators in the UK. His recent work has with the Hertfordshire Sports Village. increasing their revenue by 35 percent in just two years and generating a regular NPS score of 78+. Paul has two master’s degrees, one in exercise and health behaviors and the second in social science research. Paul’s research focus for his Ph.D. was in health club member retention.