Rickard Blomberg is the president of Eleiko Sport Inc, the fully owned U.S. subsidiary of Eleiko, a family-owned and Sweden-based leading company offering strength training equipment and education to the professional sports, commercial fitness and military markets. Rickard has a master’s degree from Cornell University in hospitality and an undergraduate degree from Göteborg School of Economics. Rickard understands firsthand the challenges facing gym operators in the industry as well as being able to bring an international perspective through his work across several continents. His operational experience includes positions as director of spa and fitness for the Ritz Carlton Hotel Company in China and spa director for Six Senses Spas and Resorts in Thailand.